The Research on the Public’s Acceptance of GM Food and the Influencing Factors

Based on the questionnaire survey and deep interview, this study attempts to analyze the public’s acceptance of GM food and influencing factors. According to these factors we attend to give some advice.The thesis includes5aspects.The first aspect, we introduce the background of the research, the theory, the purpose of the research, the meaning of the research, and the article which has been concentrated on the subject. The second aspect, we introduce the research approach, the hypothesis of the research, the research method, a Basic introduction of Yichang city and the variable assignment. The research found that public’s attitude towards transgenic technology application is optimistic. It has56.9percent of the public support the application, with GM food of different kinds, the public’s acceptance is very different. It has59.8percent of the public accept the GM rice. Also, it has50.7percent of the public accept the GM soybean. With GM food of different function, the public’s willingness to buy is very different. The GM food which the public want to buy most is which contain lesser pesticide or no pesticide at all. The GM food which the public want to buy last is which could increase output. Public are known GM food mostly from the internet, TV and magazine. Through the logistic analysis we found out these factors will influence the public’s acceptance.:The public who know better about transgenic technology are more likely to accept GM food. The public who trust the scientist’s decision are more likely to accept the GM food. The public who are more interested in science are more likely not to accept GM food. But media communication, the attitude towards science, participation in science activity and manangement and demographics has no influence on public’s acceptance.The last aspect, we suggest some things to do to change public’s willingness to buy. First,,let the government lead the propaganda. Second, not only show the knowledge, but also show the policy.